Coco Chanel: Roaring Twenties presents a richly illustrated journey through the designer's formative years along the French Riviera during the 1920s. This catalogue captures how Gabrielle Chanel—known to the world as Coco—shaped modern fashion amid a backdrop of cultural upheaval, seaside glamour, and groundbreaking artistic exchange.



In Deauville, Biarritz, Monte Carlo, and Cannes, Chanel introduced a radically new, elegant yet casual style for modern women. This illustrated volume explores her early boutiques, her revolutionary jersey designs, and her friendships with artists like Jean Cocteau and Pablo Picasso. Special attention is paid to the influence of the Ballets Russes and the Slavic avant-garde, as well as Chanel's architectural retreat, Villa La Pausa, near Monaco.



Highlights:

- Accompanies a landmark exhibition on Coco Chanel's Riviera years
- Featuring archival fashion photography, original sketches, and historical documents
- Explores Chanel's collaborations with Jean Cocteau, Picasso, and Diaghilev's Ballets Russes
- Insight into Chanel's Villa La Pausa and her artistic circle on the Côte d'Azur


A captivating resource for anyone interested in fashion history, modernist art, and the cultural legacy of one of the 20th century's most iconic designers.

GABRIELLE CHANEL, known worldwide as Coco Chanel, deliberately erased traces of her early life. What is documented is that she was born on August 19, 1883, in Saumur, France. In 1910, she opened a hat boutique in Paris, followed by stores in Deauville, Biarritz, Monte Carlo, and Cannes. It was in these fashionable seaside towns that she developed a radically new style: simple, sporty, elegant - and liberating for the female body. Her use of jersey fabric in women's fashion was groundbreaking and transformed the way women dressed, establishing CHANEL as one of the most influential fashion figures of the 20th century.

CÉLIA BERNASCONI is Chief Curator at the Nouveau Musée National de Monaco. Her work focuses on the intersections of art, design, and fashion history, often exploring overlooked narratives and interdisciplinary connections within 20th-century cultural movements. As editor of Coco Chanel: Roaring Twenties, she offers fresh insight into the formative years of GABRIELLE CHANEL and her deep engagement with the artistic and intellectual circles of the French Riviera.