ArtBrands Wenn Hunde Beuys fressen. Eine Sammlung von Michael Klant

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Edited by: Städtische Museen Freiburg, Museum für Neue Kunst, Freiburg i. Br. Texts by: Günter Figal, Dr. Jochen Ludwig, Prof. Dr. Michael Klant, Angelika Epple, Manfred Gotta German, English 2008, 120 Pages, 50 Ills. Softcover 235mm x 213mm
ISBN: 978-3-7757-2116-5

Vermeer chippers, Fontana juice, Giotto candies, Goya noodles, Horn bridal apparel, Lichtenstein medicine, Rembrandt toothpaste, Richter spicy fish rolls, Sisley sweaters, and Beuys dog food. In ArtBrands, artist and art historian Michael Klant presents his collection of products named after famous artists from all periods of art history, with the objects ranging from small office supplies to big machines. Sometimes they are made by manufacturers who happen to have the same name, but often they have simply been given these illustrious names so that they will sell better—both as originals and as fakes. As diverse as the “works” are, they all have one thing in common: they are seductive guides and subtle hooks in a realm of the imagination which lies between advertising, perception, art, and commerce. And they convey, both playfully and in passing, the highly important museum values of collecting, storage, research, and mediation.Exhibition schedule: Museum für Neue Kunst, Freiburg, March 1–May, 4 2008