Entertainment seems to have become a fetish, a matrix for all aspects of life. Art, too, is catching up with the forms of the entertainment industry, is close at its heels so-to-speak. The establishment of the Guggenheim Las Vegas and Hermitage- Guggenheim museums by Rem Koolhaas in Las Vegas may be considered the newest radical phase in this development: the inclusion of art into the entertainment complex is obviously an indicator that, for the entertainment industry, art has become compatible. Is Las Vegas then, in a paradoxical turn of the tables, to become the capital of a future culture industry? In The Magic Hour, renowned authors in the field analyse the fundamental aspects contributing to the uniqueness of this place, taking a look at its impact on art. Las Vegas acts like a magnifying glass opening up a window onto future practices and pitfalls that may befall art world-wide, and its position in our society of spectacles. The artists presented: Rev. Ethan Acres, Philip Argent, David Batchelor, Tim Bavington, Jane Callister, Karen Carson, E. Chen, Marcel Duchamp, Jane Hilton, Jim Iserman, Rem Koolhaas, Raymond Pettibon, Jack Pierson, Victoria Reynolds, Bridget Smith, Andy Warhol, Yek and others