The famous painting The Scream has long since conquered pop culture. Artists such as Andy Warhol, Francis Bacon and Louise Bourgeois were the first to tackle the subject in their work before the motif became part of popular culture. It served as an illustration for (political) messages on posters and reached the era of comics and commerce a little later. The book sheds light on this phenomenon from the ground up: The genesis of the original painting by Edvard Munch himself, its "variations" in the art context, and finally the countless "mutations" , which propelled the work via tie, T-shirt and coffee cup into the world of memes and emojis. The change of paper also divides these three chapters visually and haptically, altogether a fresh, well-founded and also amusing read on the classic topic of 'The work of art in the age of its reproducibility' (Walter Benjamin, 1980).

Edvard Munch (1863-1944) was one of Modernism's most significant artists. His tenacious experimentation within painting, graphic art, drawing, sculpture, photo and film has given him a unique position in Norwegian as well as international art history.