Coverbild JeongMee Yoon
JeongMee Yoon
The Pink and Blue Project
€ 40.00
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Edited by: Nadine Barth
Texts by: Bill Kouwenhoven, Bonnie Yochelson, Geun-Jun Lim aka Chungwoo Lee, Young June Lee, Jeongmee Yoon
Graphic Design: Julia Wagner, grafikanstalt
Institution: Ilwoo Foundation, Seoul
Artist: Jeongmee Yoon
December 2018 , 176 Pages
hardcover with dustjacket
278mm x 250mm
ISBN: 978-3-7757-4521-5
Press download
| Pink for girls, light blue for boys: the ILWOO prize winner questions popular color coding
Why do girls love pink toys, and boys love blue ones? The fine arts photographer Jeongmee Yoon (*1969, Seoul) poses this question in her work, The Pink and Blue Project, for which she began photographing Korean and American girls and boys in their bedrooms in 2005. The gender-specific color schemes quickly established themselves as an overarching phenomenon, independent of cultural or ethnic background. Yoon’s impressive portraits, for which she spent hours carefully arranging pink or blue objects, question these color codes and the consumer habits of both parents and children. They reveal the connections linking gender identity and social norms, consumer culture, and media.She continued this project by visiting the children years later and capturing how their favorite colors had changed. Jeongmee Yoon was awarded the ILWOO Foundation Prize for her project.Exhibition:Dec. 5th, 2018—Jan. 15th, 2019, Ilwoo Foundation, Seoul
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