Coverbild François Berthoud Studio
François Berthoud Studio
Die Kunst der Modeillustration
€ 35.00
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Edited by: Museum für Gestaltung Zürich, Christian Brändle
Graphic Design: Patrick Roppel
Texts by: Jeroen van Rooijen
German, English
July 2011 , 240 Pages
softcover
277mm x 221mm
ISBN: 978-3-7757-3014-3
Press download
| Elegant and erotic: unique illustrations from the world of fashion
Swiss artist François Berthoud (*1961) is one of today’s most outstanding fashion illustrators. He began his work in the fashion capital of Milan in 1982, and quickly developed his inimitable signature illustrations of clothes, shoes, handbags, perfumes, and accessories. Berthoud gained worldwide prominence through his work for magazines such as Vanity and Vogue. His expressive, highly aesthetic linocuts, drip paintings, and computer graphics accompany countless fashion advertising campaigns—from Yves Saint Laurent, Bulgari, Calzedonia, and Ferragamo to Viktor & Rolf and Sonia Rykiel. Here, the object being depicted and Berthoud’s visual interpretation combine to form a Gesamtkunstwerk that essentially influences the perception and successful marketing of the product.This generous publication was developed in collaboration with François Berthoud himself. It presents originals, sketches, as well as work samples, allowing the reader to appreciate the entire work process. Exhibition schedule: Museum für Gestaltung, Zurich, June 22–October 9, 2011
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